Go-to-Market Strategies for Modern Founders

Tactical frameworks, proven playbooks, and expert analysis to help you build and scale your revenue engine

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Customer Health Score Framework That Predicts Churn

A customer health score only works if it's built as a system. Four inputs, threshold logic, and how Phi's CS pod uses it to stop churn in the first 90 days.

CSAT Score Is a Lagging Metric. Here Is How to Fix That

Your CSAT score means nothing after ticket close. Here is where to instrument it so it predicts churn and expansion before they happen.

CS Metrics That Actually Predict Expansion Revenue

Most CS teams report on CSAT and renewal rate. Neither predicts expansion. Here are the three customer success metrics that do, and how to instrument them.

Buying More Sales Tools Will Not Fix Your Pipeline

You've spent $40k-$120k on sales tools in 18 months. Pipeline is still flat. Here's why tool-stacking fails and what actually works instead.

RevOps vs Sales Ops: What the Wrong Choice Costs You

RevOps vs Sales Ops is not a semantics debate. Pick the wrong frame and you'll waste an ops hire, a year of siloed data, and your expansion revenue.

RevOps for Startups: What to Build in Your First 90 Days

A week-by-week breakdown of what early stage RevOps actually builds in 90 days, tied to real pipeline deliverables. No theory. Just the system.

RevOps Software B2B Startups Actually Need

Most B2B startups don't need more revops tools. They need fewer, wired together correctly. Here's what Phi runs and why each category earns its place.

RevOps Implementation Roadmap: Seed to Series B

A stage-by-stage revops implementation roadmap for B2B founders. What to build at Seed, Series A, and Series B, plus the failure mode at each stage.

The RevOps Framework Every B2B Startup Actually Needs

Most B2B startups have 2 of 9 RevOps cells working. Here's the full framework: three layers, three functions, and what gets built in each cell.

Mahad Kazmi

5 min read

2 weeks ago